KidSuper in 2025: Bold Collaborations, Community Projects, and the Future of Streetwear Innovation

Key Collaborations & Drops

• PUMA x KidSuper – “The Gaffers” A new collection that veers into the intersection of sports (especially football/soccer) and creative expression. PUMA SE
  • Includes PUMA’s T7 tracksuit, a pitch-inspired V-S1 sneaker, and a long hooded down coat with KidSuper FC branding. PUMA SE
  • Accessory pieces like grip bags, beanies, caps, and other lifestyle items join the mix. PUMA SE
  • Launched starting September 1, 2025 via PUMA.com, flagship stores, and selected stockists. PUMA SE
• PUMA x KidSuper FW25 Sneaker & Brasil Panels Drop A specific drop under the PUMA collaboration:
  • Two colorways of Brasil Panels (“Espresso Brown” and “Dark Crimson”) plus a distress-suede V-S1 in “archive green.” These carry deconstructed design cues (missing panels, suede, etc.). Sole Retriever
  • Released August 30, 2025. Sole Retriever
• Mercedes-Benz “Class of Creators” Capsule KidSuper is part of Mercedes-Benz’s "Class of Creators" program. Gosee News+2Forbes+2
  • A 13-piece line that merges KidSuper’s style with automotive culture and classic menswear. Gosee News
  • Unveiled during Fashion Week events. Paris shows included art car presentations. Women's Wear Daily+2Gosee News+2
• KidSuper x BAPE Another high-profile collab earlier in 2025. Sole Retriever
  • Includes reimagined ABC Camo (KidSuper’s “SUPER CAMO”), BAPE STA sneakers with KidSuper’s motifs, mule versions of shoes, and special bubble packaging. Sole Retriever

Community, Culture, and Fashion Initiatives

• “The People’s Runway” & New York Fashion Week KidSuper, in partnership with the Brooklyn Borough President’s office, initiated The People’s Runway during NYFW 2025. Vogue
  • Five emerging designers (Kent Anthony; Sheila Myneni; Rojin Jung; Ahmrii Lorraine; Daveed Baptiste) were mentored by Colm Dillane. Vogue+1
  • The event focused on both creative expression and sustainable business practices. Vogue
• Behind-the-Scenes at KidSuper Studios Captured by Vogue Business, showing how KidSuper is engaging with the next generation of designers, offering mentorship, resources, and insight into showmaking, styling, and fashion business logistics. Vogue Business

What’s New / What’s Coming

• KidSuper’s AW25 (Autumn/Winter 2025) “Drop 2” is live. The line includes many signature pieces: patchwork flannels, embroidered sweaters, tailored pieces (e.g. trench coats, varsity jackets), denim separates, hoodies, sweats, and more. KidSuper
• The PUMA drop (Brasil Panels & V-S1) adds flavor to KidSuper’s footwear game, mixing archive soccer aesthetics with deconstructed detail. Sole Retriever
• The “Class of Creators” project with Mercedes-Benz suggests KidSuper’s continuing expansion into cross-category work (not just fashion, but art, lifestyle, automotive aesthetics). Gosee News+1

Significance & Brand Trajectory

• KidSuper is increasingly bridging art, fashion, and sports. The frequency and variety of collaborations (PUMA, BAPE, Mercedes-Benz) show both his creative ambition and commercial pull.
• There is a clear investment in community and mentorship. The People’s Runway, mentorship for emerging designers, and using his platform in Brooklyn show that Dillane isn’t just focused on brand growth, but also cultural infrastructure and giving back.
• On design evolution: KidSuper continues refining its aesthetic — blending deconstruction, nostalgia (classic silhouettes, archive soccer), playful graphics, bold color, and expressive visuals. This keeps the brand fresh but still identifiable.

What to Keep an Eye On

• How AW25 Drop 2 performs, both in terms of sales and critical reception. Given its wide range of pieces, it will show whether KidSuper’s upper end (trench coats, varsity jackets, etc.) has the same traction as his footwear / collab drops.
• Whether the “Class of Creators” project leads to more automotive-inspired collections or art cars; and whether KidSuper deepens such cross-sector work.
• Moves in sustainability: although not all drops are openly sustainable, collaborations (e.g. with PUMA) that incorporate recycled materials or environmentally conscious production may become more central.
• More infrastructure/community moves: additional mentorship programs, shows like The People’s Runway, possibly more “creative hubs” or spaces (studios, galleries) associated with KidSuper